Following, followers, Followed:
Vitaly’s audition on Britain’s got talent is pretty much exactly how things tend to pan out in the entrepreneurship world. When you have an idea that you’re trying to execute, you’ll always get ‘experts & consultants’ standing in your way, looking sceptical and doubtful, giving you that look that says ‘so you think you’ve got what it takes, so you think you’re the best thing since sliced bread, we’ve seen it all before…’ However as an entrepreneur, you just have to focus on impressing and capturing the imagination and attention of your target audience. That’s all that matters. Because once you’ve been able to acquire a massive following, once you’ve got the traction/momentum, then all the experts will come on board. The majority of investors will make you offers. Having traction and a growing following is the difference between success and failure. How many times have we seen or heard of startup companies backed by experts and well funded however they end up failing because they cannot gain that initial traction. Moral of the story is ignore the naysayers and focus on building a following. I’m currently in the process of building traction/following. Look out for a post on my experiences of building a following.