It’s been proven by scientists that storytelling is the most naturally intuitive way for us as human beings to process and digest information. History, culture, language are all passed down mainly through story. When I first came up with the idea for TRENDiPEOPLE, I went around trying to pitch the startup idea by focusing mainly on functionalities with very little fruitful result. However one question that I kept getting asked over and over again was, “…how did you come up with the idea?” Every time I told the story, I always noticed an increase in interest. It was at that point that I decided to change my approach. I decided to put storytelling at the heart of my PR and pitching strategy.
Storytelling has opened up plenty of doors for me. I’ve been able to build partnerships, a team and raise funding hugely due to the impact of my storytelling. A few weeks ago I was invited by an international Law Firm in London to speak to their members of staff on how to use Storytelling to enhance their personal brands. Here are some extracts from that talk.