Posts by Simon Tefula

Simon’s Startup Journey Episode 8: Show me the money

In this episode I pitch to get in to a startup accelerator programme. Accelerators are organisations that are supposed to help accelerate the growth of startup businesses. However getting accepted onto one is incredibly competitive. It’s harder to get onto an accelerator than Oxbridge. The majority only accept companies with a team, an MVP(Minimum Viable Product) or Protype and Traction. It is nearly impossible to get onto one or receive any sort of investment unless you meet these 3 criteria. The challenge for me has always been going from 0-1. Everyone wants to join the party when you’re doing well however there are hardly any organisations that support super early stage entrepreneurs with just ideas, so I continue to work blood, sweat and tears to get to make any sort of progress. Being an early stage startup entrepreneur is sort of like someone searching for their first job without prior experience. You need experience to get a job however you can’t get experience without getting a job, it’s a vicious cycly. Somewhere in between you have to make it happen for yourself and that’s what I’m doing with will continue to do until the dream becomes a reality. It’s so damn bloody hard however I’ve just got to continue going for it. (Spoiler Alert – My application was rejected.)

Simon’s Startup Journey: Episode 7: Birmingham Hackathon

Birmingham Hackathon Session:

Part of the TRENDiPEOPLE Software Engineering & Development team are old friends from my home town in Birmingham, England. I currently live & work in London which is about a 4 hour journey from door to door by public transport. Although we mainly work remotely as a team, every so often I have to travel up there to catch up with the Trendi-Team in person. In this episode I document my work trip to Birmingham to catch up with the team. Team work makes the dream work, enjoy 🙂  In next week’s episode I pitch to a Startup Accelerator for investment…



What I learnt from meeting a Billionaire:


Simon Tefula meets Aliko Dangote


Simon Tefula meets Aliko Dangote

I recently met one of the richest people in world, Aliko Dangote, some say he’s the richest Black person on the planet. When I asked him what words of wisdom he had for young people such as myself, he said ‘…just be patient and continue to work hard…young people today want to have overnight success but it takes time…” This made me reflect upon the fact we live in a world where most people want instant results. We are the click generation, we swipe for love, opt for surgery in order to lose weight instead of hitting the treadmill. Very fewl are willing to wait for anything. Jezz Bezos Founder of Amazon once said it takes about 10 years to become an overnight success. It took Dangote 30 years to get to amass his level of wealth.


Learning to be patient is something that I’ve had to learn along my startup journey because things never happen quite as you plan, it can and has been frustrating however I’m committed to moving my startup ideas forward. Regardless of the setbacks I’m committed to making progress even if it means by just 1 centimetre every single every day. As they say, Rome wasn’t built in a day so if things do not go according to plan always remember that ‘Slow motion is better no motion.’

Simon Tefula’s Startup Journey Episode 6: Storytelling & Personal Branding

It’s been proven by scientists that storytelling is the most naturally intuitive way for us as human beings to process and digest information. History, culture, language are all passed down mainly through story. When I first came up with the idea for TRENDiPEOPLE, I went around trying to pitch the startup idea by focusing mainly on functionalities with very little fruitful result. However one question that I kept getting asked over and over again was, “…how did you come up with the idea?” Every time I told the story, I always noticed an increase in interest. It was at that point that I decided to change my approach. I decided to put storytelling at the heart of my PR and pitching strategy.

Storytelling has opened up plenty of doors for me. I’ve been able to build partnerships, a team and raise funding hugely due to the impact of my storytelling. A few weeks ago I was invited by an international Law Firm in London to speak to their members of staff on how to use Storytelling to enhance their personal brands. Here are some extracts from that talk.


Simon Tefula’s Startup Journey Episode 5: Speaking at London College of Fashion

I was invited to Speak to an audience at London College of Fashion about Entrepreneurship, Fashion, Tech and Funding. I met some amazing people predominantly fashion/tech entrepreneurs and investors. I continue to share stories of my exciting journey so far. Apologies for the poor sound and visual quality, the filming was done on a mobile phone, bootstrapping at it’s finest 🙂


What is TRENDiPEOPLE 2018: Fashion From Around The World?

What’s the Story behind the book.

One day I found myself at a friend’s house watching a reality TV show about ‘supermodels’ – (we won’t name any names) I couldn’t stand this show because it made my friends feel insecure. It was at that point that I realised that the fashion & beauty industry and media in its current state mainly promotes a negative & distorted image of beauty. I believe that everyone is a unique and beautiful individual. Everyone has something that makes them stand out. That could include personality, intellectual, spiritual traits or many more. I did a search online to try and find a book that profiles trendsetters all over the world and I literally struggled to find anything. If there’s such a publication then its authors or producers are doing such a lousy job of publicising it. The other issue which is apparent is that the mainstream fashion & beauty media, popular magazines and publications always compile the same recycled boring list of celebrities as the ‘most’ beautiful or ‘stylish’ people in the world.  That list is too predictable, dull and doesn’t quite reflect the multitude and diversity of beautiful trendsetters from all across the globe who are setting the world alight in their own right with amazing stories to tell. It was at that point that I decided to do something about these issues, something that could change the world and that’s how I came up with the idea for the book – TRENDiPEOPLE 2018: #Fashion From Around The World plus the ideas for the #FashionFrom plus the social media campaign. Think of it as the ‘Humans of New York’ for fashion.  I’m compiling and curating the first ever yearly global book showcasing fashion influencers and trendsetters from all 196 countries around the world. It will be published once every year. This year the book is called TRENDiPEOPLE 2018: #Fashion From Around The World. It’s not going to be an easy task, but we are ready to challenge the status quo.

What’s the Point of the Book:

This book I hope will promote celebrating individuality through fashion and storytelling creating a more positive platform to recognise and pay more attention to really interesting people & trendsetters that are so often ignored by the mainstream fashion media. From an academic context, this book will become very important in terms of being a historical reference. Being able to look back in chronological order to identify & compare TRENDiPEOPLE i.e. Trendsetters that have shaped the world of fashion is something that we believe will gradually gain merit.  In doing this we hope to empower people, use some of our proceeds from the sale of the book to promote good causes and all in all make the world a better place.

How do I get involved.

Go to FashionFrom.TRENDi & create your own Fashion Postcard and share it with your friends and you could get published in the book. Some proceeds from the book after costs will be used to help support good causes. Share and tell all your friends about it. For more information go to




You can connect and follow the stories of TRENDiPEOPLE on our Facebook @TRENDiPEOPLE, Twitter, Instagram & Snapchat.


Feel free to get in touch with the Founder @TRENDiPEOPLE

Simon Tefula

Simon Tefula’s Startup Journey Episode 4 – More Networking

“If you’re the smartest person in the room then you’re in the wrong room.” Iron sharpens iron so it’s all about surrounding yourself with individuals that are on the same mission and will help you achieve your goals. In this episode I hang with some of my talented entrepreneur friends David Gogo (A rising Start in the Architectural World(& Aliya Dirie from my support network – The Iron Circle