Posts in PersonalBranding

Simon Tefula’s Startup Journey Episode 6: Storytelling & Personal Branding

It’s been proven by scientists that storytelling is the most naturally intuitive way for us as human beings to process and digest information. History, culture, language are all passed down mainly through story. When I first came up with the idea for TRENDiPEOPLE, I went around trying to pitch the startup idea by focusing mainly on functionalities with very little fruitful result. However one question that I kept getting asked over and over again was, “…how did you come up with the idea?” Every time I told the story, I always noticed an increase in interest. It was at that point that I decided to change my approach. I decided to put storytelling at the heart of my PR and pitching strategy.

Storytelling has opened up plenty of doors for me. I’ve been able to build partnerships, a team and raise funding hugely due to the impact of my storytelling. A few weeks ago I was invited by an international Law Firm in London to speak to their members of staff on how to use Storytelling to enhance their personal brands. Here are some extracts from that talk.


Simon Tefula’s Startup Journey Vlog

Here’s the intro/trailer, all episodes to date are shot and edited on my iphone 6s I’m bootstrapping all the way baby. “It’s not a lack of resources, it’s a lack of resourcefulness that prevents us from fulfilling our full potential and dreams…” – Tony Robbins


After thinking about it for a very long time, I’ve decided to do it. I’m documenting the highs and lows of my Tech Startup Business Journey in a vlog that I will share on all my social media channels at least on a weekly basis specifically on my Facebook & Youtube Channels. I’m a very private individual so I’m naturally quite nervous about putting myself out here on blast like this. It’s completely out of my comfort zone however as Thomas Jefferson once said, “…if you want something you’ve never had you must be willing to do something you’ve never done.” Life as they say begins outside your comfort zone, and I’ve just taken the plunge. Apologies in advance I didn’t realise I talk too much… I go on quite a bit but as I promised no filters. Please follow & support the journey by subscribing to my social channels. Thanks for supporting yours truly.