Do you have a business idea but don’t know here to start? Are you overwhelmed by too much information and don’t know here to begin? Look no further. I believe in empowering people and simplifying things. I also believe the process of turning your idea(s) into a business should be a simple, empowering and great learning experience. I run personal development and entrepreneur skills coaching and workshops. I’ve worked with over 300+ entrepreneurs and creatives helping them launch over 100+ business that have generated hundreds of thousands of pounds in revenue. I offer personalised 1 on 1 coaching and group sessions teaching budding entrepreneurs and creatives how to get your business started and launched. If you have any questions, just drop me an email to

Here’s a selection of some the topics I cover in my workshops with entrepreneurs

  • How to elevator pitch and sell your idea in 60, 30 seconds & in 1 sentence.
  • How to Protect your ideas legally using Intellectual Property – Trademarks, Copyrights, Patents, NDA’s and other tools.
  • How to write a viable business plan in less than 20 minutes. (Simple method developed at Stanford University)
  • How to develop & create a strong brand identity that will make you stand out from your competition.
  • How to create and develop a strong personal brand (Clients buy from people they know, like & trust)
  • How to develop & articulately communicate your Unique Selling Proposition(s) (USP)
  • The Legal formats and basics of setting up and running a Business.
  • How to develop a Minimum Viable Product (MVP) to test your idea & minimise risk.
  • How to manage the accounting & tax planning for your startup business.
  • Where & How to raise investment and funding for your new business idea(s)
  • Where & how to find free or affordable Business Mentors, Coaches & Legal advice.
  • Where & how to find and build a strong Start-up Team.
  • How to build efficient sales channels and pipelines to acquire and retain those vital customers (Customer acquisition channels)
  • How do you generate interest in your business? How do you get seen and heard by your ideal customers? (Public relations)
  • What are the best technological tools and softwares to use that will help you efficiently run your specific type of business.
  • Get A copy of our Startup Ignition Kit (SiK) Material Ebook – A summary of all the resources & information from the workshop including contacts, organisations, companies, individuals that will set you off on your entrepreneurial journey.
    The workshop is delivered by Simon Joseph
    – with a Legal, Tech and Management Consulting background, he’s the Founder of TRENDiPEOPLE, a one-stop marketplace for makers of personalised sustainable fashion, Refined Creatives, a marketing agency focused on improving business performance using creativity. Get in touch by emailing
  • See what entrepreneurs that previously attended his workshops are saying in their testimonials here 

Here’s what people have to say about Simon’s coaching and workshops







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Testimonials for Personal Development and Entrepreneur Skills Training Workshops:

“It’s incredible and every startup/individual that’s wanting to enter this exciting yet challenging realm should attend your courses before venturing out. What I love about your style of teaching is that you don’t withhold back any information and you provide very insightful information that no other person provides. I guess it’s because you’re also going through this journey yourself but helping those avoid stumbling across certain barriers that you’ve managed to overcome. That’s what I like about your course. It’s raw, it’s real, it’s deep and it’s everything a startup would need before venturing on”. – Matthew Karemera, Founder, Matthew Karemera, Founder @Golyv London, UK

‘When you are not sure where to start Refined Creatives workshop is a one-stop-shop for how to get started. Simon condenses a wealth of information into an easy to understand way with practical exercises to digest the information.’ – Jill – Founder @ Safe and The City, London, UK

We are an architectural design practice based adjacent to Leicester Square in London. Simon runs a series of workshops for our clients focusing on how to setup and grow a property business. This is an excellent value add to our clients that complements our main service offering. He comes very highly recommended. – David, Founder, Gogo Studio

My business partner and I met Simon at a networking event we saw on eventbrite. Simon approached us at the end of the event and we got talking and shared our idea with him. He mentioned his startup business course and we immediately both agreed to do it! It was exactly what we needed and has been so so helpful! Although we both liked to describe ourselves as ‘business minded’ neither of us really had much idea as to the nitty gritty details involved in a start up.
Simon condensed all this information and presented it in an accesible and non intimidating way plus he even threw in some funny stories and jokes! I could not recommend this course enough, especially for those needing a little guidance and confidence in the start up world. Sofia Panas – Founder, Treehouse

Simon’s workshop was fantastic. I was anticipating it for some time. I had an idea and wanted to start a business and needed some information that would help me accelerate it. I needed to know more about things like intellectual property, the legal side of things, outsourcing and much more. I cannot recommend it enough. When they do the next one, please come along. Nate, Founder, Creative & Noble

Simon is a very knowledgable and inspiring teacher. I found the workshop thoroughly achieved the goal of breaking down the idea of starting a business into digestible, manageable chunks that I was able to go home and start implementing that day. In particular, the suggestions around pitching- not only for selling a product, but for selling a philosophy, a concept, or even yourself- were very thought-provoking and have really stuck with me. Simon’s own experiences as an entrepreneur were relatable and further enriched the course content. I would absolutely recommend this course to anyone who is keen to get going but just doesn’t know where to start and finds the idea of business/finances/daunting. Thanks for a great day Simon! – Sarah, Engineer, Photographer, Entrepreneur, Co-Founder, Content Agency London, UK

Mr Tefula spoke to our Year 12s and Year 13s for 25 minutes on turning their Passions into Action. He encouraged them to start now, develop their skills and to create networks. He is a professional who clearly enjoys giving back to society. He shared insights from his experience and our students were intrigued by it. There were moments of humour, which came naturally. It was inspiring for those who have an interest in business but even those who do not have this interest are able to glean the importance of self-development and teamwork as critical components in becoming a contributing member of society. We are thankful for his endeavours. Mr Spence (HOY 12, Archbishop Tenison’s, Croydon)

I really enjoyed meeting you, hearing about your experience and overall it was very useful to go through the well-defined steps we need to consider before starting our own business. This gave me a very good foundation and an idea of where to go next. Becoming an entrepreneur isn’t easy, but hearing it from someone “who’s been there” makes it sound possible. – Nemanja – Data Scientist, London, UK

We met Simon at an event hosted by a Refined Creative alumni, Inkwave, where he was one of the speakers. We were so inspired by his story that we invested in his course. With Simons coaching we were able to turn our idea into a new business, Sanga Space. He provided us with key advice, tools and resources to define our business model and marketing strategy. The content was incredibly bespoke and comprehensive Simons unwavering energy and passion make him a brilliant mentor. I would definitely recommend this course for any startup! – Natalie

Originally I had booked a group session with Simon, however, messed up the date and Simon ended up giving me a private one to one session on a Saturday afternoon in East London. At that time I literally had my business idea in my mind but absolutely no clue on where to go from there. I didn’t even know the questions I should be asking let alone the answers. Simon spent a good three hours with me starting at the very beginning, about my business idea and how to make a business from it, to the logo and branding.. all the way through to good business banks and tips on how to be authentic. After leaving Simon he kept in touch, with continuous support, he even set up a web landing page for me for free. Simons session was the leap I needed from idea to reality and I still look at the notes I made that day. If you are looking for a start to finish with everything in between genuine firsthand advice from someone who has been there and got the t-shirt then I wholly recommend Simon and his course. – Amy – Stem Girls Club – Startup Business Founder, London, UK